Mission
To empower wine brands by crafting compelling stories,
enhancing their market presence & driving sustainable growth through innovative strategies, expert insights & a deep appreciation for the artistry of winemaking.
Vision
To become the global leader in wine brand management,
celebrated for transforming wineries into iconic, culturally significant & consumer-loved brands that connect deeply with audiences while preserving the heritage & essence of
winemaking.
Agency
We are a UAE-based wine brand agency specializing in craft-driven, value-focused brands where family heritage and innovation converge to pioneer transformative change in the wine industry.
Leadership
Alex and Chris founded the company with a bold vision: to transform the way people experience wine, whether at home or dining out. Their mission is to craft a platform where wine brands can authentically share their stories, values, and passion — connecting with the perfect audience and inspiring a deeper appreciation for every bottle.
Current state
of the market
The wine industry today is awash with mixed messages and an overwhelming array of choices, leaving consumers uncertain and brands struggling to stand out. In a market dominated by distribution giants, few have dared to take the bold step of empowering brands to rise above the noise—until now.
What we do
At our core, we are devoted to elevating wine brands by leveraging a 360-degree approach that encompasses every facet of modern branding and market expansion. We weave together strategy, creativity & collaboration to ensure your wine stands out, resonates & thrives.
The Organization
Alex Kovalov:
A true believer in change and mission-driven leadership, he starts with ‘why,’ always pushing the narrative forward with a clear sense of purpose. Alex breaks down the snobbish walls of the wine world, making even the most refined tastes feel approachable. His leadership isn’t just about results, but about reshaping perspectives and inspiring
transformation.
Chris Olivier:
A marketing visionary and natural connector, Chris thrives on
pushing boundaries and inspiring those around him. With an
unwavering drive that goes far beyond the ordinary, Chris is always in motion, crafting stories that captivate and motivate. You’ll often find him with a glass of Pet Nat in hand, weaving narratives that bring people and ideas together.
Daria Likhobabina:
An operational powerhouse, she embodies a relentless drive for perfection while ensuring that the wheels of innovation never stop turning. A visionary leader who balances operational savvy with a refined personal touch, Daria is just as comfortable strategizing over cutting-edge solutions as she is enjoying a moment of calm with non-alcoholic bubbles in her Grand Cru glass.
Our Services
Contact
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